Since 2014 Breast Cancer Alliance (BCA) has organized a month-long event called GoForPink. In conjunction with National Breast Cancer Awareness Month in October, BCA partners with retailers, restaurants and other supporters across the US to raise essential funding for our annual grants and to bring important educational and awareness-building opportunities to a national audience.


Tremendous thanks to all who hosted Special GoForPink events ar partnered in month-long collaborations in 2022:

October 2:

Weekend Max Mara with White Plains HospitalStyleesteem and Gleem Beauty

October 3:

Annual BCA flag raising with a proclamation from Greenwich First Selectman Fred Camillo and Dr. Barbara Ward, Director, Breast Center and Chief of Surgery, Greenwich Hospital 

Pop up multi-vendor shopping boutique, 66 Indian Head Road, Riverside

Criss Cross Company * Felicity Reynard Sunglasses * Gypset * HH Perla * Horseneck Wine & Spirits * HPerla Studio * Jane Franks * JL Rocks * Lily & Laurel * OG Baked Bits * Sam Jankovich * Sarah Schneider Art * Too Sparrows * Tracy Schmidt  

Riko's Pizza


October 6:

J. McLaughlin, New Canaan, CT

Eastend, Greenwich, CT


October 8:

Hammitt, South Coast Plaza in Costa Mesa, CA,


October 13: 

Ba&sh, 353 Greenwich Avenue, Greenwich,

Jenni Kayne, 271 Greenwich Avenue, Greenwich

J. McLaughlin, 629 Old Post Road, Bedford 

J. McLaughlin and Williams and Co., 1020 Boston Post Road, Darien

Vince, 161 Greenwich Avenue, Greenwich


October 14:

Sara Campbell, 143 Elm Street, New Canaan


October 18: 

Dudley Stephens: 6 W. Putnam Avenue, 2nd Floor, Greenwich,

Riko's Pizza in both Stamford and the Norwalk locations 


October 19:

Lilies & Lace, 400 Main Street, Armonk

Vince, 115 Main Street, Westport


October 20:

Lilies & Lace, 400 Main Street, Armonk


October 22: Fitness Day for BCA! Take a class at Pure Barre (Westport, Darien and Fairfield,) Row House Westport, or Club Sweat (Westport + Greenwich)

October 25: 

Riko's Pizza in both Stamford and the Norwalk locations


October 26:

Veronica Beard #VBGB Gives shopping day nationwide 


October 27:

Mixology, Rye Ridge Shopping Center, Rye

Wolford, 272 Greenwich Avenue, Greenwich with a complimentary Barre class with Lori Laub of LL Country Barre


October 30:

Ba&sh, at all California, Connecticut, Hamptons, Miami and NYC stores


All-Month Long:

Bistro V:

50% from sales of Château de Berne Romance Rosé bottles on Monday and Tuesday 

A percentage of proceeds from a pink cocktail on the happy hour menu (Monday through Thursday, from 3p-5p) 

Brochu Walker:

20% of the V-looker in Paloma, online or in store (Westport, CT and Carmel by the Sea, CA) will be donated to BCA

Bar Calico NYC: 23 Lexington Avenue, Manhattan

$1 from every Body Cosmo (Body vodka, pamplemousse, aperol, pineapple and lime) will be donated to BCA

Cari Capri:

In support of Breast Cancer Alliance, Cari Capri created exclusive limited edition pink recycled felt sneakers that are lightweight, sustainable, and eco-friendly. The Recycled Runners are sourced from post-consumer waste, lined with OEKO-TEX® certified materials, and sit on premium ultra-light recycled rubber soles with excellent grip and shock absorption performance. Cari Capri will donate 50% of the proceeds of their full pink collection from October to the BCA.


10% of proceeds from the Mediterrean Bowl will benefit BCA. Must be purchased at Dobbs Ferry, Greenwich, Mt Kisco, Rye Brook, Scarsdale, and Stamford

Coffee for Good:

Pick up a pink Breast Cancer Alliance rubber bracelet to show your support 

Cosenza NYC:

10% of proceeds from their pink basilica necklace will be donated to BCA 

Criss Cross:

20% of proceeds from the pink phone-carrying strap will be donated to BCA 


100% of proceeds from their curated breast cancer awareness shop will be donated to BCA 

Dudley Stephens:

Dudley Stephens will donate 20% of online sales during the month of October using the code GOFORPINK to BCA


GB Smith Photography:

Proceeds from his beautiful book with some award-winning photography will be donated to BCA


For every download of the GlossWire app in October, $1 will be donated to BCA

Gofer Ice Cream

Gregorys Coffee:

Gregorys is welcoming donations from their Gregulars at all 36 locations throughout the month of October


Hammitt offers beautifully crafted leather goods where form meets function, quality materials triumph and lifetime promises reign supreme. Each style starts with a thought and an idea to solve a problem. Ideas become sketches, which come to life thanks to high quality materials that are selected to last and intended to be cherished. Shop Hammitt’s special pink collection during the month of October and know that a portion of proceeds from your purchase will support BCA

Hayes Gallery: Greenwich Avenue, Greenwich

A portion of the month's sales will be donated to BCA

Hinoki Restaurant: 100% of proceeds from these menu items will be donated to BCA:

BCA Lychee Martini: Japanese haku vodka, Kalani liqueur, lychee puree 

BCA Banzai Roll: Spicy yellowtail, and avocado inside, topped with seared hotate scallops and jalapenos 

Karuna Skin: 

At Karuna, compassion inspires everything we do - especially when it comes to supporting our community. Breast cancer affects countless individuals, families and loved ones each and every day and in an effort to help support the research, treatment and cure, we are donating 10% of ALL “Pink Product” proceeds for the entire month of October to the amazing and inspirational organization. Let's help to make an impact in building awareness while working towards a cure – together! 

Kay Jewlers:

$20 from every sale from the Pink Opal collection will be donated to BCA 

Dr. Kim Nichols:

A portion of proceeds from their Triple Lipid Restore 2:4:2 will be donated to BCA

Le Fat Poodle: 20 Arcadia Road, Old Greenwich, CT

100% of proceeds from the Baangarang cocktail will be donated to BCA 

Meli-Melo: 362 Greenwich Avenue, Greenwich, CT

A percentage of proceeds from a pink crepe and pink smoothie drink will be donated to BCA

Merch + Swag:

10% of breast cancer awareness orders (use code PINK) and 5% of all other orders (use code SHARE) will be donated to BCA

My Olive Cake: 

10% of proceeds from the sale of HALS X MYOLIVEOILCAKE Kitchen Sink Cookies during the entire month of October will be donated to BCA 

One Hope Wine:

10% of proceeds  from these orders will be donated to BCA

Pebble Bar NYC: 67 W 49th Street, Manhattan

$1 from every Body Cosmo (Body vodka, pamplemousse, aperol, pineapple and lime) will be donated to BCA

Roller Rabbit:

A portion of proceeds from the pink hearts collection will be donated to BCA 

Sandra Morgan Interiors:

The latest buzz about Barbie, and the upcoming movie staring Margot Robbie and Ryan Gosling, has inspired Sandra Morgan Interiors to celebrate her enduring and evolving aesthetic, and paired some of our favorite Barbie looks with rooms designed by Sandra Morgan Interiors and artworks by Art Privé artists. In recognition of Breast Cancer Awareness Month, Art Privé will donate a portion of October art sales to Breast Cancer Alliance

Sandy Daly Origami Owl:

20% of all Think Goodness sales will be donated to BCA

Set for Set:

20% of total sales from Set for Set's fitness programs will be donated to BCA when using the code WOMEN at checkout plus a 10% discount to the customer 

The She Shift:

20% of sales on products and services for the month of October will be donated to Breast Cancer Alliance. To make a purchase on a product or service


2% of all sales will be donated to BCA

Squeeze de Citron:

10% of proceeds from sales throughout October will be donated to BCA and all customers will receive a complimentary free pink bag pom pom with each order 

Starling Skincare:

10% of proceeds from the Pink Rose regular and scented deodorants will be donated to BCA

Stonewall Kitchen: 

25% of select products will be donated to BCA

Sugar Boards by JJ:

SugarBoards by JJ started about 2 years ago when we didn't let my daughter go trick or treating ,but still wanted to make her Halloween sweet and special.  The main purpose of the company  is to create candyboards to make people's day a bit brighter and a whole lot sweeter.  We can completely customize boards for any celebration, whether it be using specific candy or specific colors, or the customer just lets my creative juices flow and lets me create something fun for them.  For the month of October I am creating The Breast Cancer Awareness Candy Board, which comes in 4 sizes, and a portion of each sale will then be donated to BCA. 


$1 from every sale will be donated to BCA. 

Veronica Beard:

BCA is the 4th quarter beneficiary partner of VB Gives with a portion proceeds from October through December Shop here

Versailles Patisserie: 339 Greenwich Avenue, Greenwich, CT

100% of the proceeds from pink eclairs by Versailles patisserie (available at Bistro V and to pre-order for pickup)



Thank you to all those businesses who participated in GoForPink 2022 by donating items to our Annual Luncheon and Fashion Show Raffle and Silent Auction:

740 Park Plastic Surgery * Ace Hardware * Ali Weiss Jewelry * Amazing Spaces * American Pop Artist * Anonymous * Artisanal Pantry * ASHA * Ashley Longshore Gallery * Aspirations Career Coaching * Avenue 145 * Barbara Erdmann Photography * BA SKIN LAB * Bedford 234 * Bedford Gourmet * Bedford Playhouse * Bedford Village Flower Shoppe * Ben Larrabee Photography * Bigelow Tea Company * Bloom Metabolic Insights * Boards by Rachel * Bon Fleur * Breads and Bakes * Bubble and Tweet * Burton Young Greenwich Aesthetic Center * Cara McCabe Fine Art * CAS Friese * Caskata * Chopt Creative Salad Co. * Citarella Market * Citarella Wines and Spirits * Classic Prep * Cliffmore Collection * Countdown Fitness * Crosby & Co * CT Power Yoga *  Susan Delepine * Christina and Chuck Downey * Tina Dragone * Eastend Restaurant * ELIVATE MedSpa * Elli Travel Group * Embassy Row/Watch What Happens Live * Esthetica Skin * Evolved Science * Family Functional Fitness * Feast & Fettle * Forme Barre Fitness * Frances Valentine * G.E. Brown * Gas Bijoux * Gleem Beauty * Greenwich Barre Studio * Greenwich Cosmetic Dentistry * Greenwich Country Club * Greenwich Soccer Association * Groove * Gut Reaction * Hayvn * Hillstone Restaurant Group * Hot Girls Pearls * Jedediah Hawkins Restaurant and Speakeasy * J. Elizabeth Portraiture * Jaafar Tazi Salon * JECT * JL Rocks * J. McLaughlin * Deena and Eric Katz * Kinney Lane Foods * La Brosse Dry Bar * La Familia * Landsberg Jewelers * Lanphier * Lather * Le Jardin Du Roi * Le Penguin Bistro * L'escale * Levain Bakery * Lovevolve * Luxe Luxury Labels * LUX Wines: Jayson by Pahlmeyer * Maison D'Alexandre * Manfredi Jewels * Marcia Selden Catering * Maria Livesay Salon * Mediterraneo * Michaelangelo of Greenwich * Mignonne Gavigan * Mixology Clothing Company * Moderne Barn Restaurant * Morley * Nails Hollywood * Net-a-Porter * NicholsMD of Greenwich * NY Mets * Oakwood Landscaping & Construction * OG Social Club * Corey Paige * Peak Wellness * Performance Optimal Health * Photography by Inga * R & D Beads * Richards * Ellen Schapps Richman * Robin A. Bodell/J. Hilburn * Rockrimmon Country Club * Seed + Mill * Seeds Design * Trish and Scott Shannon/iHeart Radio * SDSH * Shaya Restaurant * ShortyLove * Brooke and William Sinclair * SkullU Paddle * SLT * SoNo 1420 American Craft Distillers * Stirling Mills Interior Design * SugarBoards by JJ * * Dr. Katie Takayasu * Tamarack Country Club * Tata Harper Skincare * Dr. Jordan Terner, Manhattan Plastic Surgery * Terra Greenwich * The Aesthetic Center Plastic Surgery and Medical Spa * The Cottage * The Easton Foundation * The Glass House * The Kneaded Bread * The Peter Tunney Experience * The Reform School * The Remix * The Saucy Spoon * The South End Restaurant Group * The Studio Greenwich * Magali Swanson * Threads & Treads * Tina Dragone * Toney Toni & the Gang * Tru Grace * Gail Tuthill * Village Acupuncture & Health * Walter Stewart’s Market * Watson Elsberry  Designs * Wave * Westchester Country Club * Whip Salon * Williams & Company * Winvian Farm * Z Life * Matt and Molly Zola






48 Maple Avenue
Greenwich, CT 06830


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